
Fairway SAFE (Senior Advocacy & Financial Education) exists to protect, empower, and advocate for older adults in an increasingly complex financial landscape.
We believe financial harm goes beyond dollars lost. It impacts confidence, independence, and trust. That’s why our work focuses on prevention, support, and guidance—not transactions.

Fairway SAFE exists to reduce financial fraud perpetrated on America seniors, preserving dignity, restoring confidence, and ensuring no one has to navigate financial vulnerability alone.
We value: Compassion for those impacted, Clarity in understanding potential pitfalls, Confidence in financial well-being, Advocacy to reduce fraud, and Community support of those at risk.

Fairway SAFE is led by experienced professionals with decades of experience committed to protecting and advocating for seniors through education, compassion, and trusted support.
Together, we work to provide a safe, approachable resource where seniors and their loved ones can find guidance, clarity, and trusted support when it matters most.

Janet Mae Koopman is a collaborative operations professional, passionate about creating meaningful experiences that bring people together and strengthen communities. Known for her thoughtful communication, organization, and team-first approach, she thrives in mission-driven environments where service and connection create lasting good.

Dan Ventura is a veteran financial services industry leader known for building collaborative teams and expanding access to education and financial empowerment for older adults. As the founder of FairwaySAFE, he demonstrates his passion for supporting mission-driven initiatives that strengthen communities and improve lives. Dan serves as the President of Fairway Reverse.

Tom Edmond Evans brings a strong analytical and financial mindset shaped by years of leadership in financial services strategy, marketing, operations, and technology. With a passion for stewardship, organization, and data-driven decision-making, he is especially drawn to mission-driven work where financial oversight, planning, creativity, art, and community impact intersect.
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